Κάθε δημοσιογράφος κι ένα blog
Ο εκδότης μιάς τοπικής αμερικάνικης εφημερίδας παραθέτει τους λόγους για τους οποίους πιστεύει ότι κάθε δημοσιογράφος θα πρέπει να διατηρεί blog…
Από το άρθρο του Chris Cobler στην Greeley Tribune:
The blog worked better than I had even anticipated in reinvigorating my writing and my interaction with our readers. I focused on writing more conversationally and shorter — attributes for all good writing, regardless of the medium. So, that’s one reason for writing a blog — it improves your writing.
Here’s a second reason that’s just as important: Blogging helps you better understand your audience. The hallmark of any blog is the ability for readers to post comments to what you write. By having this regular conversation with readers, you learn what hits and what misses.
For newspapers that are rapidly becoming irrelevant to a growing number of people, this is a huge issue. If you write post after post that garners no response, then it ought to be telling you something. In print, we’ve been able to kid ourselves for decades that every reader is savoring every word of our prose. Online, it’s painfully clear what readers do and don’t care about.[..]
A third and related reasons is to better understand the digital world. If for no other reason than this, you ought to blog. [..]
How do you find the time? Time is every journalist’s lament. The short answer is how do you find the time not to? Do you really want to become irrelevant? I’m overstating the point a little. But only a little. Every journalist today is expected to produce content on multiple platforms. This is a fairly easy way for to start doing this. If for no other reason, find the time to make yourself more marketable.
Φυσικά, ο online Τύπος μπορεί να αξιοποιήσει την συμμετοχή των αναγνωστών και με απλούστερους τρόπους:
On a related point to blogging, we’ve allowed readers to post comments to our online articles for more than five years. We’ve done this for the same reason as why you should blog — to engage the audience. If readers take the time to comment on an article, that means it touched them in some way. It made them think. How much time and space do we waste in each edition on lifeless stories?
Ανάμεσα στις πρακτικές συμβουλές που δίνει στους συναδέλφους του, και μιά απλή αλλά κατά τα φαινόμενα δυσνόητη για τους περισσότερους δημοσιογράφους του παραδοσιακού Τύπου:
Learn to hyperlink. You don’t have to explain that complicated reference in your writing. Link to wikipedia or some other source you deem credible. Online readers appreciate links. They enhance the transparency in your work and provide a similar serendipitous experience to turning a newspaper page and discovering an article on a subject you didn’t know you were interested in.
Διαβάστε και το υπόλοιπο άρθρο, αξίζει τον κόπο…
ΥΓ: Ο Cobler παραιτήθηκε από τη θέση του 3 μέρες μετά τη δημοσίευση του άρθρου, λόγω του σκανδάλου που ξέσπασε όταν διαπιστώθηκε ότι η Tribune αναδημοσίευε άρθρα άλλων εφημερίδων σαν να προέρχονταν από το Associated Press:
Cobler, who was editor of the Tribune from 1995-2005, said he remembers sending stories from other newspapers to the newsroom as tips for reporters to follow up on with their own work, but practices may have relaxed through the years.
Στο τελευταίο post του στο blog που διατηρούσε στην εφημερίδα γράφει τα εξής:
I was in charge of the newsroom when this unethical practice apparently started. I should have communicated more clearly. As editor, I was accountable.
The incidents in question occurred 18 months after I had left the newsroom, but the practice apparently occurred infrequently while I was still in charge. When I told other editors, “We’re all AP members and share stories after publication,” that became interpreted over time as, “We have the OK to process stories on our own without taking the time to go through AP.” I was lax in my leadership in letting our standards slip. The practice occurred so infrequently that it slipped under the radar. The stories were minor items — briefs, as we call them in the business — but standards crack first around the foundation. That crack along your basement floor doesn’t seem too significant until the soil shifts dramatically. When I started as Tribune editor in 1995, you would tear out an article from another newspaper and leave it on someone’s desk with a note saying, “Let’s get this.” In the electronic era as newspapers began to post more stories online, the same steps became too easy. This is a jarring wake-up call for both the Tribune and me.
As editor and later online publisher, I should have talked in more detail with my staff about how we work with the Associated Press, [..] to get stories from other newspapers. As the demands of the Web grew, this breakdown in understanding apparently intensified. But despite the rush to publish, we always must respect the newsgathering process.
- Chapter 6: Professional Journalists Join the Conversation (We the media – Dan Gillmor)